What if God came to you in a dream and commanded you to communicate a specific idea or concept to as many people as possible? Well, if you're not stupid, you would avoid considering whether or not you would accept the undertaking. Instead, you would immediately begin thinking about how you would accomplish the task. I would begin by studying the most effective means of communication. (story) Most effective genres... For our example: narrative nonfiction Most effective examples of that genre, called "category killer" Gladwell... Tipping Point -- I can't remember where I read this. I thought it was on the StoryGrid website, but I can't seem to find it on their site or in my notes.